Whether you are an experienced sales professional, new to your job or whether your job role is in sales, or sales support, you will find that WinWin Selling will be a great investment in your success.

Experienced pharma sellers will find this course to be a powerful refresher as it concentrates on areas not usually included in sales development. Furthermore, in consultation with your online coach, you can select parts of the course deemed to be important to the overall achievement of your personal objectives.

WinWin Selling® comprises four independent modules.

• Module 1 The Magic of Motivation
• Module 2 Creating Customers
• Module 3 WinWin Selling® - A Formula for Success
• Module 4 Negotiating Profitable Sales

Each module has its own separate objectives and is divided into four sub-sections. The course requires the student to complete over sixty online activities, which are sent automatically to the tutor / coach for comment.

Module 1 The Magic of Motivation

Motivation, confidence and enthusiasm are the three essential attributes common to all outstanding professional salespeople - skills that anybody can acquire and improve. In this module we discuss how to:

• Maximize the personal benefits of this course
• Develop skills that will boost and sustain motivation
• Identify the personal skills necessary to win peoples support
• Achieve a co-operative client-seller relationship
• Build relationships through the principles of win/win

Module 2 Creating Customers

One thing is certain - if you are not constantly converting people to your products --- you cannot grow your business. In this session we will look at Opinion Leaders. In the Pharma industry, an opinion leader is somebody who can lead, shape, inform, influence and mould the attitudes of a large body of opinion!

Because opinion leaders are so influential, not only can they help us to grow our business, they also have the power to take that business away. In this module we will be discussing: 

• Working smarter - not harder
• Dealing with Opinion Leaders
• Gaining a valuable competitive edge
• Getting to see more prospects
• Stimulating sales through professional fact-finding
• Focusing efforts - yielding more profitable results
• Maximise selling efficiency
  

Module 3 WinWin Selling® - A Formula for Success

When you look in the mirror, did it ever strike you that you may be looking at your # 1 competitor? A badly chosen word, a standard quotation, an ill-timed remark or a familiar sales technique are just some of the many own goals scored by salespeople every day.

In this module, we will demonstrate powerful ideas on:

• Making a positive first impression
• Planning professional fact finding meetings
• Making outstanding sales presentations
• Designing and presenting highly professional proposals

Module 4 Negotiating Profitable Sales

In competitive markets, it is often the little gestures that separate one salesperson from another. This critical part of the relationship is normally relegated to faceless people back at the office. Here we discuss;

• Inspiring Doctors to prescribe
• Dealing with the sensitive issue of price
• Negotiating profitable sales
• Increasing sales through better customer satisfaction
• Converting serious customer problems into selling opportunities

On-Line Coach

As you progress through this course, your on-line coach will be responding to pre-selected activities. The role of your coach is to offer:

• Assistance and encouragement
• Quality guidance
• Speedy response to questions
• Positive and helpful observations

To maximize the benefits of the learning, quality two-way communication is important. Students are not confined only to the course material, the online coach will be happy to assist with other selling issues. 

Course Objectives

WinWin Selling ® will provide guidance on:

• How to become a top-class professional.
• Maintaining high levels of confidence
• Boosting and sustaining motivation.
• Winning peoples continuous support
• Professional business communication.
• Gaining a competitive edge
• Fact-finding -- the critical stages.
• Creating a positive working environment
• Designing winning customer proposals.
• Tried and tested ways to increase sales
• Maximizing selling opportunities.

Most important of all, students are asked to list their personal objectives on entering the course and these are set against the course outcomes at course conclusion.

Course Duration 

Completion timeframe is usually agreed with the client / student but we believe that individuals should complete over a four week period. 

While WinWin Selling is only a sixteen  hour course, the benefits to the learner are enhanced by the extended interaction between coach and student.

Student Access

Once students have completed their learning, they will have unlimited access to the course and the coach for the duration of the contract.